Yes, it is true, I am a big NASCAR fan. Over the past six years I have watched my interest in a sport dominated by whites increase. I do not see why some find this hard to understand. Think of the number of whites who are fans of the NBA, a league that is becoming very global, but still is a league made up of 76% blacks. Adding to the historical significance of a sport that is attracting more blacks, DEI named a black person as its top official. Black Enterprise has a great article about DEI and Max Siegel.
Siegel couldn’t possibly have known what he was getting into when he took over as president of global operations for Dale Earnhardt Inc.
He had to referee a multimillion-dollar family feud and try to keep things moving in a positive direction once Junior announced he was leaving. Siegel handled all the turmoil like a consummate pro, doing so with class and polish while brokering a deal to buy Ginn Racing and merge that operation with DEI.(from ESPN.COM)