Great post published by Inside Higher Education on academic blogging. It notes:
Academic blogging can coexist with these academic journals and help writers develop their ideas by taking them for a trial run with readers before committing them to a journal article. However, traditional academic writing, with its lengthy paragraphs, heavy footnotes, and discipline-specific jargon, may not translate well to blogging. Here are some suggestions (which solely reflect my experience as a blogger and as an editor for blogs):
The articles outlines thoughts and considerations here. This is an excellent article.